In an alliance that expands its footprint into Puerto Rico, iHeartMedia has formed a content and advertising partnership with Uno Radio Group, owner of 14 radio stations in Nielsen market No. 19. The deal gives Uno Radio exclusive access to iHeart content and programming, including promotions and national contests for its big marquee events, including the iHeartRadio Fiesta Latina in Miami and the iHeartRadio Music Festival in Las Vegas. There’s also an advertising component in which iHeart’s clients can work with Uno Radio stations on programs and advertising.
Through its English and Spanish language programming, iHeart says it reaches 92% of the U.S. Hispanic population on a monthly basis. In addition it reaches nearly 10 million Hispanic adults each month through the iHeartRadio streaming app.
The new partnership will expand the company’s multicultural audience. Uno Radio Group is the largest radio group in Puerto Rico with 14 stations operating in four formats around the island. In addition, Uno Radio’s 14 AM and FM stations will join the iHeartRadio streaming service. Those include the popular entertainment-focused salsa station, Salsoul; reputable news network, Noti Uno; AC outlet Fidelity; and Top 40 station Hot.
“We are thrilled to partner with Uno to further expand the iHeartRadio brand to listeners in Puerto Rico,” said Hartley Adkins, COO of iHeartMedia Markets Group. “Uno Radio Group owns the largest footprint of radio stations in Puerto Rico and this partnership will allow us to build further awareness of the iHeartRadio brand to millions of new listeners across Puerto Rico and offer even more diverse content on our platform.”
Said Luis A. Soto, President of Uno Radio Group, “iHeartMedia is the number one audio company in the United States and this partnership allows us to further connect with listeners and consumers on a massive, national scale. We are excited to team up with iHeartRadio, giving our listeners access to iHeartRadio’s exclusive content, while partnering on programming, advertising and one-of-kind branded events.”