“The KVJ Show” on Hubbard hot AC WRMF (97.9) West Palm Beach has doubled their original goal and raised $200,000 in donations via a 52-hour radiothon that started Wednesday, Sept. 11 to help relief efforts after Hurricane Dorian ravaged the Bahamas. The morning show actually hit its original $100,000 goal 16 hours early, and continued fundraising through Friday morning at 10am.
Donations will go directly to rebuilding West End, the oldest community on Grand Bahama, through a partnership with 501c3, Little Smiles. “When you live in the Caribbean, you are family, even if you’re not in the same country,” said Kevin Rolston, host of the KVJ Show, in a release. “We both enjoy the beauty and devastation of our climate. What the Bahamas has gone through is unfathomable and unprecedented, but they will not go through it alone.”
In addition, iHeartMedia South Florida radio stations helped oversee contributions from residents to fill more than 21 semi-trucks with water, non-perishable food, generators, building materials, hygiene products, tents, pet food and blankets for residents of the Bahamas. Promotions and marketing company Mobile Mike will join local law enforcement to travel to the Bahamas and drop off the donations.
Additional donation drives took place Thursday and Friday, part of the #iHeartBahamas Relief Effort led by on-air personalities from all iHeart stations and Mobile Mike. Stations broadcast throughout the day to encourage listeners to donate generators, plywood, construction materials, pop up tents, gas cans, unopened baby supplies, canned foods, sleeping items and pet food. Another donation drive is scheduled for Sept. 27 at Vero Beach Outlets in Vero Beach, FL.
“We salute the people of South Florida for their compassion and generosity; we are thankful and amazed by the tremendous outpouring of support by our listeners and the people,” said Greg Ashlock, President of the iHeartMedia Markets Group. “We feel privileged to connect people who want to help with those in need; Mobile Mike was a guiding force in ensuring that we were able to quickly create these donation drives and we want to thank everyone on our Miami team who broadcast live, helped spread the word on-air and on social, packed boxes and trucks and donated themselves.”
iHeartMedia’s Florida News Network, led by “News Radio 610” WIOD Miami, provided hourly updates on all iHeartMedia South Florida stations beginning Saturday, Aug. 31 to keep local residents updated on Hurricane Dorian’s path. The stations and Mobile Mike also partnered with local law enforcement and launched the #iHeartBahamas Relief Effort to encourage listeners to donate to the Red Cross and their own local efforts.