Fox is jumping back into the music competition arena, this time in a partnership with iHeartMedia. The two broadcasters will launch “The Four: Battle For Stardom” using iHeart’s promotional muscle to support auditions, assist in the talent search and help boost the careers of the contestants.
As part of the grand prize, the winner will also be part of iHeart’s “On the Verge” artist development program, which gives the winning talent airplay across iHeart radio stations nationwide.
The talent competition is the latest instance of how the two companies have forged a tighter relationship. In June, iHeart and Fox Networks Group pulled the wraps off Smart A/V Audiences, expanding the radio broadcaster’s SmartAudio data-driven ad buying platform into broadcast television.
A launch date and time for the first post “American Idol” music competition on Fox hasn’t been announced. The network has been home to music-infused series such as “Glee,” “Empire” and “Star.”
“With our deep history of shaping pop music culture—from ‘Glee,’ which defied the odds to make musical series cool; to the multi-hit-producing ‘Empire;’ to ‘Grease: Live,’ which reinvented the live musical for today’s audiences; and ‘American Idol,’ the original star-maker—Fox is uniquely credentialed to bring viewers ‘The Four: Battle For Stardom,’” said Rob Wade, president, Alternative Entertainment and Specials, Fox Broadcasting Company. “Teaming up with iHeartMedia supercharges our proven ability to launch musical artists into the mainstream, and we can’t wait to get started.”
The companies say “The Four: Battle For Stardom” will begin where most competitions end: with the four finalists. Four singers, chosen from auditions by the show, will defend their spots on the stage as they are challenged individually by new singers determined to replace them. If the existing four outperform their challengers, they survive to sing another week, until the end of the season, when the final four face off against each other. The winner will work with the series’ panel of judges, a team of elite starmakers who will help launch and guide the winner’s music career.
“At iHeartMedia we pride ourselves on discovering and breaking new talent,” said John Sykes, iHeartMedia’s president of Entertainment Enterprises. “Our ‘On the Verge’ initiative has helped launch the careers of artists like Sam Smith, Fifth Harmony, Nick Jonas and many others. We are excited to collaborate with Fox to find the next new artist who will receive this rare opportunity.”