Listening to streaming audio can sometimes be a clunky, disjointed experience. A new deal announced today could make digital audio a smoother ride for listeners. iHeartMedia subsidiary RCS has purchased the Athens, Greece-based online audio tech company Radiojar Information Technology. RCS clients will have access to Radiojar’s centralized, cloud-based audio playout platform to “cohesively combine the seamless elements of broadcast radio and transition these skillfully-produced listening experiences into other audio platforms,” such as music streaming and podcasts, iHeartMedia said in a release. Financial terms weren’t immediately available.
Radiojar’s cloud-based technology will allow iHeartMedia radio stations, and other RCS clients, to combine or parse individual audio elements – such as talent voice tracks, music and commercial spots – to create, manage, distribute and monetize streams, podcasts and other audio content in real-time from anywhere.
“Because we lead in all audio categories and understand the entire landscape, from broadcast radio to streaming radio to podcasts, we are always looking for next-generation technologies and services that can complement the overall audio ecosystem,” Rich Bressler, president, COO and CFO for iHeartMedia said in a release. “We recognize that broadcast radio has a very unique set of programming tools that make listening a smoother and more enjoyable experience. These new capabilities will allow for the seamless nature that has only been available on radio to transition to other audio mediums including digital stations and podcasts.”
RCS is the world’s largest broadcast software company with products in use at 14,500 radio stations, TV music channels, cable companies, satellite music networks and internet stations worldwide.
“Complementing our recent announcements about our cloud-based scheduling, playout and disaster recovery services, this acquisition will help RCS bring an even wider range of sophisticated online broadcast tools to our customers,” Philippe Generali, RCS president and CEO, added. “In the near future, using cloud-based technology, it will be possible to launch a brand-new radio service across broadcast and digital within minutes of the original idea. The ultimate ‘pop-up’ radio station, if you will.”
Radiojar will continue to provide tools that allow independent podcasters, radio stations and individuals to instantly create their own radio stations and broadcast from anywhere in the world.
The acquisition of Radiojar is the latest in a flurry of activity for iHeartMedia. The company recently acquired Jelli, which powers the SoundPoint programmatic platform and purchased Stuff Media and the HowStuffWorks podcasting franchise, which solidified its position as the No. 1 commercial podcaster globally and No. 2 overall.