“How Are You, Really?” That’s the question posed by Elvis Duran, Ryan Seacrest, Bobby Bones and Steve Harvey in a series of PSAs airing throughout May. The campaign is part of an iHeartMedia partnership with The Mental Health Coalition and Kenneth Cole during National Health Awareness Month.
“Now more than ever, it is important for us to take care of our own mental health and to also check in with the people in our lives to see how they’re doing,” the company says in a blog post. “That is why iHeartRadio is partnering with Kenneth Cole and The Mental Health Coalition, a coalition formed by the leading U.S. mental health organizations, brand and individuals to end the stigma surrounding mental health and to change the way people talk about, and care for, mental illness.”
Additionally, an iHeartRadio-hosted 30-minute public affairs show discussing the effects of COVID-19 on mental health is airing across all its radio stations this month. Interviewees include social activist and iconic fashion designer Kenneth Cole; Dr. Harold S. Koplewicz, President of Child Mind Institute; and Dr. Ken Duckworth, Chief Medical Officer of National Alliance on Mental Illness.
The “How Are You, Really?” campaign challenges people to answer the question as honestly as they can and inspire others to do the same to help destigmatize all mental health conditions.
As part of the collaboration, a companion website has been launched where people can also leave their stories and learn more about the campaign.