iHeartMedia Connecticut, along with WTNH-TV “News 8” and Connecticut Realtors, begins a multi-month campaign to raise money and build awareness surrounding the state’s opioid crisis. The campaign encompasses radio, TV, digital and social media and culminates with “A Concert for Recovery,” headlined by country star Keith Urban on Nov. 17.
“We are thrilled to be a part of an event of this magnitude that benefits and draws attention to such an important cause impacting so many in Connecticut,” Hartford Region President Steve Honeycomb said in a release. “Through the power of radio and with the passion of our listeners we hope to keep the conversation about opioid use disorder going. We are happy to announce that Ticketmaster will be donating their fees to the CTR Foundation to provide charitable grants to organizations in Connecticut addressing the opioid crisis.”
The campaign will include public service announcements from local and national celebrities, news stories and radio interviews that highlight individuals impacted by Connecticut’s opioid crisis and their road to recovery. A one-hour TV special on WTNH-TV will include highlights from Urban’s performance.
“CT Realtors is committed to bettering our communities,” added Dan Keune, 2019 President, CT Realtors. “Whether it’s through disaster relief, food drives or volunteer efforts, our members are there. We are honored to partner with iHeartMedia and WTNH News 8 for this important effort to help reduce the stigma of opioid use disorder.”
Rich Graziano, Vice President and General Manager, WTNH News 8 remarked, “Through this campaign we will not only shine a light on this problem in our local community but showcase substantive solutions for recovery. Plus, having a universal celebrity such as Keith Urban, along with the trusted News 8 team to help spread the message, will draw the attention needed to help make a difference to families and save lives here in Connecticut.”