iHeartMedia has aligned with leading Canadian radio group Bell Media to launch a Canadian version of the digital radio service north of the border. The new “iHeartRadio in Canada” streaming service will feature 106 radio stations from 54 Canadian markets.
Michele Laven, President of Business Development and Partnerships for iHeartMedia, says that partnering with Bell Media and launching iHeartRadio in Canada “is an important milestone in further expanding our international footprint.” The pact will also allow iHeart to work with new distribution partners, including auto and consumer electronics, “to extend our brand and reach even further," she said.
With its launch later this year, iHeartRadio in Canada will offer users access to live radio across all of Bell Media's broadcast and digital-only radio stations, via mobile, auto dashes, tablets and smartphones, gaming consoles, wearables and the like. The alliance will also bring iHeartRadio-branded events to Canada.
"We are partnering with the fast-rising iHeartRadio brand to develop its incredible presence in Canada through our leading platforms," said Randy Lennox, President of Bell Media’s Entertainment Production and Broadcasting. "We will deliver a digital service that will serve our listeners across the country, providing them with music, news and sports, as well as relevant and customized content from Bell Media radio and television assets, while providing dynamic and measurable advertising opportunities to our clients."
Bell Media’s holdings include the top-rated CHUM FM in Toronto and the ÉNERGIE group in Québec, as well as international brands like Virgin Radio. iHeartRadio is currently available across the U.S., Australia and New Zealand, with Canada to follow later this year.