It appears actor, comedian and producer Will Ferrell is enjoying hosting his hit podcast, “The Ron Burgundy Show,” with iHeartMedia—so much so that he is partnering with the company to launch “Big Money Players Network,” a new podcast company focused on comedy shows. New programs will roll out via the joint venture in 2020, all executive produced by Ferrell and iHeartMedia and distributed through the iHeartPodcast Network.
The new network will recruit top comedic talent and curate a variety of podcast formats and styles, both scripted and unscripted. It is set to launch 10 podcasts over the next 24 months.
“Will Ferrell is one of the greatest comedians of our lifetime and the unique synergy between Will and iHeartMedia will continue to lead us in accomplishing even more great audio content together,” said Conal Byrne, President of the iHeartPodcast Network. “We’ve worked extremely close with Will over the past year and our listeners love what we’ve offered them so far. The creative opportunities that an iHeart and Will Ferrell collaboration offer are limitless, and we can’t wait to introduce fresh, hilarious, new content to listeners.”
Added Ferrell—whose second season of “The Ron Burgundy Podcast” aired earlier this year—“The iHeartPodcast Network has been such a pleasure to work with. Its creative, multiplatform assets and ability to market and reach millions of new podcast listeners is unprecedented. I’m looking forward to continuing our journey as creative partners and helping to define how comedy and podcasting will merge in the next couple years.”
UTA Head of Emerging Platforms Oren Rosenbaum explained that as the talent agency has been searching out ways to expand Ferrell’s presence in the audio space, “We needed a partner who fundamentally understood his brand of premium comedy. iHeartMedia has proven to be just that—they have an innate understanding of the podcasting landscape and will help bring this partnership to the next level.”