IHM Festina Latina

The 2020 edition of the iHeartRadio Fiesta Latina is set for Oct. 8 as a virtual event, celebrating Latin culture and music during National Hispanic Month. The event, MC-ed by Enrique Santos, will feature remote performances from Ozuna, Prince Royce, Anitta, Myke Towers, Manuel Turizo, Camilo and Nicky Jam.

MC-ed by radio host Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, Fiesta Latina will feature artists performing from their homes and studios around the world and will include stories from members of the Latin community who have changed the world of art, TV, cinema, radio and politics.

In addition to performances, Nicky Jam will be honored with the annual iHeartRadio Corazón Latino Award, which iHeart says “honors an individual that exemplifies their big heart through their selfless work in enhancing the lives, heritage and future of the Latin community.”

The program will be carried on Hulu as a one-hour special beginning Oct. 8 at 8pm and running through Oct. 15. The seventh annual event will also video stream in its entirety on LiveXLive and broadcast across iHeartMedia’s Spanish mainstream hits, tropical, regional Mexican, Tejano, hot AC and oldies radio stations nationwide.

Additionally, in celebration of Hispanic Heritage Month, from Sept. 15 through Oct. 15, iHeartRadio will recognize achievements and contributions from some of today’s biggest artists, personalities and politicians from the Latin community with a series of audio vignettes. These short-form audio pieces will focus on the life achievements of Pope Francis, Supreme Court Justice Sonia Sotomayor, Dolores Huerta, Jorge Ramos, Jennifer Lopez, Salma Hayek, Sofia Vergara, Jaime Camil, Eugenio Derbez, Chef Andres, Rosario Dawson, America Ferrera, Alejandro González Iñárritu, Jessica Alba, Ricky Martin, Walter Mercado, Lin-Manuel Miranda, Ronda Rousey, Emilio and Gloria Estefan, Ellen Ochoa, Sylvia Rivera, Celia Cruz, Selena, Don Francisco, John Leguizamo, Edward James Olmos, Eva Longoria, Shakira and María Celeste Arrarás. The company will use its radio, streaming and social assets to drive awareness for the month-long celebration.

“At a time when COVID-19 is disproportionately impacting the Latin community and people of color, we hope the 2020 iHeartRadio Fiesta Latina and our month-long Hispanic Heritage Month spotlight of the inspiring thought leaders impacting today’s culture will be a reminder of our resilience and achievements,” Santos said in a release. “Now more than ever, this year’s Fiesta Latina will be a celebration of our community. Although music fans will not be able to physically attend the event in person given the limitations on live events during the pandemic, they can still experience the energy and excitement of this mega-concert via the stream and broadcast.”