In celebration of Black History Month, iHeartMedia launches “iHeartRadio’s Living Black!” spotlighting the power of Black culture. The month-long, nationwide on-air series in February will feature a special with performances by Roddy Ricch, 21 Savage, Jhené Aiko and Kirk Franklin along with additional hip-hop, R&B and gospel music artists.
The special will air Saturday, Feb, 20 at 6pm (ET) on the iHeartRadio YouTube and Facebook pages; the company’s hip-hop, R&B and gospel stations and on the iHeartRadio app. Additionally, the month-long campaign will highlight hundreds of Black artists, influencers and thought leaders through audio vignettes and tributes on 580 iHeartMedia broadcast radio stations in every format.
The “iHeartRadio’s Living Black!” special event on Feb. 20 will be produced by Emmy and Grammy award-winning producer Rikki Hughes. The show will weave “once-in-a-lifetime performances into a powerful audio and visual celebration of the Black experience featuring artists, actors, creators and Black leaders who have shaped culture,” according to press materials.
“Black culture is American culture and this past year especially has resulted in much needed and long overdue conversations about the role of race in America,” Doc Wynter, Executive VP of urban/hip-hop Programming Strategy for iHeartMedia said in a release. “‘iHeartRadio’s Living Black!’ will use iHeartMedia’s unparalleled reach to help shape these conversations and celebrate Black culture at scale – reaching hundreds of millions of listeners on iHeartMedia stations across all of our formats.”
The campaign will include custom tributes from music artists in multiple genres that will honor the impact and influence that Black people and Black culture have had on their lives and community; iHeartMedia national and on-air personalities including “The Breakfast Club” members Charlamagne Tha God, Angela Yee and DJ Envy; Steve Harvey and Big Boy will honor trailblazers, modern history makers and future change-makers of Black culture. iHeartMedia radio stations will invite listeners to call in, post and share their experiences and inspirations each week.