Isabel Gonzalez

Isabel “Isa” González joins Meruelo Media Spanish CHR “Cali 93.9” KLLI Los Angeles as Content/Brand Manager. González brings experience from crosstown competitor Univision Radio, where she was Sr. Content Director and Music Specialist for romantica “K-Love” KLVE (107.5) and Spanish adult hits KRCV/KRCD (98.9/103.9) for the past nine years.

“Isa is a proven winner in one of the country’s most competitive markets,” Meruelo Media President/CEO Otto Padrón said in a release. “Her talent, leadership and exceptional cultural insights will be instrumental in shaping the sound, image and unique brand position of the new Cali 93.9, home of the hottest music today.”

Meruelo Media launched “Cali 93.9” in July after acquiring the station from 93.9 Holdings/Grupo Radio Centro for $35 million. Director of Programming and Content Emmanuel “E-Man” Coquia has been handling day-to-day programming of the station since its debut. Coquia’s oversight includes KLLI, rhythmic CHR “Power 106” KPWR-FM and hip-hop KDAY (93.5).

Gonzalez brings 25 years of radio experience to her new role, entering the business at the age of 16 as a traffic reporter for KLVE and Spanish news/talk sister KNTQ (1020).

“Cali 93.9 is the perfect fit for me, because it reflects my duality,” she added. “The opportunity to work alongside veteran Power 106 PD, Emmanuel ‘E-man’ Coquia is a professional blessing. The responsibility to lead the amazing staff of the new Cali 93.9 is a privilege - ¡vamos con todo!”

In September the station debuted “Cali Mornings” with co-hosts Carolina “Caro” Marquez and Mando Fresko, joined by sidekick Jessica Flores. At the same time DJ Eddie joined as APD/afternoon host. Actress Angélica Vale joined “Cali 93.9” for middays in October.