A changing of the guard at TuneIn has Juliette Morris as the new CEO of the streaming audio platform, rising from Chief Marketing Officer. Morris succeeds John Donham, who had overseen the company for nearly a dozen years from its collection of radio station streams to a full-scale audio streaming and on-demand platform now offering a wide array of free and premium content.
Morris is “tapped to take the company to the next phase of growth,” a release says. She joined TuneIn in March 2018 from top marketing roles at HBO, Viacom and most recently NBCUniversal, where she served as Executive VP of Marketing and Communications.
“We are fortunate to have a strategic leader like Juliette to guide the company toward fulfilling its tremendous potential,” said Sean Moriarty, Chairman of the Board at TuneIn. “We are more than confident that she, along with the executive team, will realize TuneIn’s vision.”
While at NBCUniversal, Morris was responsible for the marketing business strategy for the company’s distribution partners, including Bravo, CNBC, E!, Sprout, Syfy, NBCSN, MSNBC, USA, NBC and Telemundo channels, as well as NBC Sports Regional Sports Networks and the Olympics.
That background should assist her in the CEO role, with TuneIn’s numerous partnerships that include the likes of MLB, NFL, NBA and NHL, as well as a full slate of collegiate sports offerings. The platform also houses the entire roster of Cumulus Media radio stations; and within the last year began offering premium subscribers commercial-free access to CNBC, Fox News Talk and MSNBC.
“Juliette understands the overall media landscape as TuneIn competes for share of audience and revenue and knows how to win in a competitive marketplace by driving sustainable growth and building long-term value and brand loyalty,” Moriarty continued.
2018 was a record-breaking year for TuneIn as the company reported it had more than 50 million listening hours in December. Last year also brought a 31% year-over-year increase in overall listening hours. It also has more than 200 third-party device and app integration partners, including Amazon Alexa and Google Assistant.
During the past few years, TuneIn has expanded beyond its streaming music roots and now includes a lineup of content that includes podcasts. Several companies, including Gimlet Media, How Stuff Works/iHeartMedia, Panoply, Podglomerate, Radiotopia, WNYC Studios, Westwood One Podcast Network and Wondery, distribute their shows on TuneIn.
“It's such an exciting time in audio, and with TuneIn's market position, capabilities and unique content offering, I am confident that we’re on the verge of exponential growth,” Morris said.