Katz Media Group has promoted Rick Ramos to Senior VP of Multicultural Partnerships. Most recently Senior VP, Director of Sales for Business Development at the rep firm’s Eastman Radio unit, Ramos will report to Eastman Radio President Tucker Flood.
In his new role, Ramos is tasked with driving strategy to maximize the multicultural offerings of the rep firm’s audio partners, which include Univision, Radio One and Entravision. In a press release Katz said Ramos “will oversee the creation of dynamic multicultural audio marketing campaigns with national scale and local execution across all of its audio partners.” He’ll continue to lead advocacy efforts for multicultural advertising and continue to develop relationships with marketers and agencies.
In addition, Ramos will manage the development of a multicultural marketing mentoring program, with a goal of showcasing the radio industry and motivating young multicultural professionals to consider careers in marketing and advertising.
“With our enormous audio footprint, Katz is in the unique position to build and execute results-driven multicultural campaigns by harnessing the assets of all of our broadcast partners, including Univision, Radio One and Entravision to reach diverse audiences across the country,” said Katz Radio Group President Christine Travaglini.
A 25-year multicultural media sales specialist, Ramos has worked with many of the top Hispanic radio companies including Univision Radio, Hispanic Broadcasting Corporation, Spanish Broadcasting System and Tichenor Broadcasting. His career includes New York Sales Manager of Katz Hispanic Media; VP, Regional Sales Manager of HBC National Sales; and VP of Univision National Sales.
“Rick is exceptional at educating marketers on how best to reach and connect with multicultural consumers through audio campaigns,” said Katz Media Group CEO Mark Gray. “Rick’s 25 years of multicultural media experience and proven results make him perfectly positioned to spearhead this important effort.”
Ramos is an active member of the Hispanic Audio Alliances and RAB Multicultural Committee. “Over my career, I believe there is no better time than now to be part of multicultural advertising,” he said. “We are at the inflection point of minority consumers becoming majority consumers. I am passionate about helping advertisers reach the diversified consumer marketplace in a meaningful way.”