Key Networks has reached a deal with Bloomberg Radio to manage the 24-hour global business network’s advertising sales, affiliate sales and marketing. The exclusive deal between Bloomberg and the syndication company will take effect on Monday, Oct. 26.
“Bloomberg is undeniably the gold standard in business news, and we are thrilled to deliver access to Bloomberg’s unmatched global business news resources to radio stations across the U.S.,” Key Networks CEO Rob Koblasz says in an announcement. “With 2,700 journalists and analysts in more than 120 bureaus, the quality of their network products for local radio stations is clear. We look forward to growing with Bloomberg Radio as we help grow their network.”
Bloomberg Radio’s daily offering includes coverage from around the world, with anchors in New York, San Francisco, London and Hong Kong. Programming focuses on in-depth coverage of financial markets and interviews with newsmakers, analysts and company executives.
In addition to full-length business shows, Bloomberg also offers short-form reports like “Money Minutes” and “The Business of Sports.”
“We are excited to partner with Key Networks to grow Bloomberg Radio’s affiliate base and to work together on new opportunities that will benefit listeners, advertisers and stations,” says Al Mayers, Global Head of Bloomberg Television and Radio. “With Bloomberg’s unparalleled resources and Key Network’s world-class team of affiliate and ad sales professionals, it’s an unbeatable combination for radio stations in markets of every size.”
Bloomberg Radio has flagship radio stations in New York, Washington, D.C., Boston and San Francisco. Bloomberg’s content is also heard on more than 300 radio stations across the U.S.