Frosty, Heidi and Frank are putting the band back together. The morning show reunion comes courtesy of Cumulus Media’s L.A. classic rocker KLOS (95.5), which has re-signed “The Heidi & Frank Show” to a multiyear deal and also added former cast member, Frosty Stillwell.
The trio has a long L.A. radio history, working together on such stations as the former “Star 98.7” KYSR, the former “97.1 Free FM” KLSX and talker KABC (790). They haven’t been heard together regularly in six years since Frosty left for San Francisco, cohosting mornings on “Star 101.3” KIOI and hosting his own show on then-news/talk KKSF.
“‘The Heidi & Frank Show’ has been doing great, so re-signing them was a no-brainer and we all agreed the chance to add Frosty back into the mix and reassemble one of the best and most successful radio shows Los Angeles has ever had was something we didn’t want to pass up,” Keith Cunningham, KLOS program director and Cumulus Media corporate rock programmer, said in a release. “Their incredible chemistry and unique brand of real and raw entertainment can’t be taught and we’re stoked to have the band back together.”
KLOS is doubling down on personality morning radio at a time when its direct competitor, Entercom’s “100.3 The Sound” KSWD, has dropped well-known L.A. morning man Mark Thompson (formerly of “Mark & Brian”) in favor of a music-intensive morning show.
“Given the opportunity to bring my old friend and radio partner of 17 years back to the show was unexpected, considering I had only asked for a vibrating recliner,” Frank Kramer quipped in a press release. “Frosty got me into radio and I always said I would keep him in it. So now we’re even.”
While the trio will be back in action with Frosty as a permanent cohost beginning Tues., Sept. 6, the name of the show will apparently remain “The Heidi & Frank Show.”