In a move to strengthen its local podcast strategy, iHeartMedia has promoted Matty Staudt to VP of Podcast Programming for iHeartRadio. Most recently the digital program director for its San Francisco cluster, Staudt is an avid podcasting proponent who developed the company’s first local branded podcast strategy and launched more than 30 original locally focused podcasts. Staudt is also the host of iHeartRadio’s popular “Access Podcast.”
In the new role, iHeart says Staudt will work with talent in local markets to develop their original podcast strategy, reporting to iHeartRadio senior VP of Podcasting Chris Peterson.
Staudt’s 29-year broadcast career began at his hometown station WQZK-FM Keyser, WV. Since then he’s moved around the country as a producer and consultant. In 2008, he became part of the startup team and first director of content and community for the podcasting app, Stitcher before moving to Premiere Networks as a consulting producer. Staudt’s passion for podcasting also extends to academia – he teaches at the Academy of Art University in San Francisco where he is credited with developing the first podcast production program of its kind in the U.S. and its first branded content course.