“Cali 93.9” KLLI, the Los Angeles reggaeton station that Meruelo Media launched in July, has assembled its first morning show, made up entirely of local LA personalities. “Cali Mornings” with co-hosts Carolina “Caro” Marquez and Mando Fresko, joined by sidekick Jessica Flores, bowed Thursday Sept. 12, with Marquez and Fresko behind the mic. Flores joins the lineup Monday, Sept. 16.
LA native Marquez is no stranger to the frequency – she was midday host on predecessor “93.9 Exitos” when the station was owned by Radio Centro. Marquez also worked in the market at Spanish Broadcasting System Spanish CHR “Mega 96.3” KXOL-FM and as a producer at LATV and reporter for MTV3. “You inspire and awaken the hearts of others by doing what you love,” Marquez said in a release. “I’m incredibly happy to be doing just that with Cali 93.9.”
Fresko moves over from on-air work at Meruelo Media sister station “Power 106” KPWR. He was featured on Forbes’ online interview series “Get Paid to Be Yourself” talking about his career and founding his company, Hubwav Media. Fresko recently launched the non-profit Fresko Foundation, which works on mentorship and creating opportunities for inner city youths. “I’m honored to continue being a part of Meruelo Media's elite team. I can't wait to talk with our listeners every morning,” Fresko said.
Along with her sidekick role, Flores will also be Cali 93.9’s digital personality. She, too, worked at KPWR on the station’s “Liftoff” show with Justin Credible, along with Radio Disney. Flores gets her digital chops from working on media and music campaigns with Musical.ly (now Tik Tok) for such Latin artists as Shakira, Daddy Yankee, Becky G, Karol G, J Balvin and Luis Fonsi. “Cali 93.9 will make a positive cultural impact for the Los Angeles community for years to come,” Flores said.
Most of the new morning show cut their teeth at Power 106, which is also where Cali 93.9 Director of Programming DJ E-Man made his mark. “This is a station made by LA, for LA,” he said.
After closing its $35 million purchase of KXOS from 93.9 Holdings/Grupo Radio Centro, in mid-July, Meruelo Media flipped the station from regional Mexican to “Cali 93.9 Reggaton y Mas” (Reggaton and More) and adopted new calls KLLI.