Nielsen’s 2018 Mid-Year Music Report shows that streaming continues to grow with over 400 billion on-demand streams occurring in the first six months of the year. As far as music genres go, hip-hop increased its lead over rock, while the AC format broadened its mass appeal to radio listeners but still trails pop and country.
Overall AC radio is up from the fifth most listened to format among millennials to third during the first half of 2018. In the Top 50 markets (PPM markets), country is the third most listened to format behind news/talk and AC. When looking at all radio markets – PPM and diary – country leads the pack in terms of total share of listening, Nielsen reports.
Spanish CHR had a 15% increase in share of total audience between the first half of 2016 and the first half of 2018, with a 23% surge among millennials during that same time period. Modern rock also continues to see an upward trend, with the format up 10% so far in 2018 compared to the first half of 2016.
R&B/hip-hop, as it is identified by Nielsen, surpassed rock last summer and in the first half of 2018 extends its Total Album Equivalent Volume lead to 31%. Among persons 18-49, the average quarter-hour audience share of urban contemporary stations has increased by 15% in the past four years, the report noted.
Looking specifically at PPM markets, from January to November 2017 news/talk leads all radio formats with a 9.9% share (6+). AC follows (7.7%), then country (7.6%), pop/CHR (7.6%) and hot AC (5.9%) rounding out the top five.
Check out the full Nielsen Mid-Year Music Report HERE.