MIDiA

Spotify is the world’s top streaming service — by subscription revenue and paying audience.

That’s according to new data from MIDiA Research, which says Spotify has 108 million subscribers, which is good for a market share of 35.6%. Spotify also has subscription revenue of $1.67 billion, making it the dominant player in the subscription-based space.

MIDiA’s numbers cover the first half of 2019. If there’s a downside to Spotify’s league-leading performance, it’s that its market share is unchanged from this past June as well as December 2018.

Overall, MIDiA found, the world had nearly 305 million streaming music subscribers at the end of June — an increase of 34 million since December 2018 and 69 million from the end of June 2018.

Amazon and Apple have the second- and third-largest subscription operations, the report says.

Apple, with $1.01 billion in subscription revenue and 54.7 million subscribers, has an 18% share of the global audience. Amazon, meanwhile, has 12.6% of the market and 38.3 million subscribers, good for $528 million in subscription revenue.

The report notes that Apple saw a small dip in market share between Q1 and Q2, although it saw a small uptick in the U.S. Amazon has enjoyed a steadier growth trajectory during the first half of 2019, although the report says it’s a difficult company to track. The reason: It has multiple tiers of access to streaming music, some of which are bundled into its Prime membership program.

Google ($22.9 million) was fourth by revenue. The company has multiple paid music platforms under its umbrella, including YouTube Music and YouTube Premium. MIDiA says Google has 16.2 million subscribers, good for 5.3% of the paid market.

Finally, MIDiA notes that while Tencent fell outside the top five by revenue, it remains crucial in the Chinese music market. It had $92.4 million in subscription revenue for the half. In terms of audience, Tencent has 31 million subscribers — nearly double what Google has — and a 10% market share.