Mr. Master, which provides workflow software to thousands of radio stations, has extended its partnership with Cumulus Media to include all of its 424 local stations across 87 markets. In a press release, the company says its Automation Import Manager software will be used to automate Cumulus’s network audio and compliance process, including delivery, processing and affidavit posting within 24 hours.
Stu Jacobs, President of Mr. Master, said the deepened relationship will see her company manage the network audio and compliance workflow for all Cumulus stations. “Cumulus Media is a leader in spearheading innovation and next-generation solutions, and we are greatly looking forward to welcoming these new markets into the Mr. Master family,” she added.
John Kaufman, Cumulus Senior VP of Revenue Strategy and Operations, said the expansion stemmed from a call from the company’s radio markets, “which were looking for a way to improve the network continuity process and save meaningful time.”
According to Mr. Master, AIM is a work-from-anywhere software solution for traffic, continuity, production, programming and sales departments that automatically processes network spots, shows and affidavits. The software helps clients maximize ad dollars, stretch resources, minimize operational costs, and utilize inventory while providing 100% ad accountability and affidavits within 24 hours.
In addition to Cumulus, Mr. Master works with iHeartMedia, Townsquare Media, Entercom and Cox Media Group. AIM is used by 4,000 stations nationwide and processes one million spots per week.