ConnectedTravel, a connected vehicle platform and application services company, has partnered with UMG’s Capitol Music Group for the “Music that Moves YOU Challenge,” which asks developers to come up with new and innovative ways to bring fans directly to their favorite music and artists through their connected cars. The challenge is part of the “Capital Royale Hackathon,” which takes place at the Capitol Records building in Los Angeles Nov. 15-17.

Challenge participants are charged with envisioning how in-car listening, concert experiences, curated special events and pop-up merch stores can be connected. The experiences would be delivered through existing applications and technology from iHeartMedia, Ticketmaster and Arrive. The in-vehicle experiences will be enabled through connected-car technology currently available from major auto companies, including Ford, Toyota and Subaru.

The “Music that Moves YOU Challenge” seeks to enhance the overall music experience using handsfree and voice command services to make purchases from offers heard on the radio, the companies say. It would allow comsumers to connect directly with artists and discover new music, buy concert tickets and concessions, purchase merchandise which is delivered directly to a vehicle at a venue, reserve and pay for parking ahead of arriving at concerts and receive personalized offers and exclusive content before and after concerts.

“The fusion of revolutionary technologies like voice, e-commerce and mobile payments are enabling in-vehicle music experiences that were never before possible at scale,” Bryan Biniak, CEO of ConnectedTravel said in a release. “The ConnectedTravel team is excited to partner with market leader Universal Music Group and its legendary Capitol Music Group to help inspire and enable the extraordinary ideas these developers will execute on behalf of artists and fans.”

Michele Laven, President of iHeartMedia’s Strategic Partnerships Group added, “iHeartMedia is the leading audio platform for companionship, music, podcasts, news, entertainment and more for listeners across the country. We are excited to partner with other industry leaders to create new experiences for our in-car listeners and look forward to seeing the innovation that comes out of this Hackathon.”

The grand prize is $12,000 plus 20-hours of remote support for continued integration of the winning application. Second place winner receives $2,000 plus up to five pairs of tickets to a show of the winner’s choosing at the iHeartRadio Theater in Los Angeles. Third place is $1,000 plus five iPad Air 2’s, and five Amazon Echo Dots.