The NAB launches “Voices From The Field,” a new digital campaign highlighting stories of local broadcasters through first-person accounts. The trade group says the campaign, part of its “We Are Broadcasters” initiative, will spotlight how broadcasters are using their expertise, experience and dedication to local broadcasting to serve their audiences and communities.
Utilizing podcasts, video interviews and Q&As, “Voices From The Field” will feature subjects describing why they became broadcasters, while exposing their passion and love for the medium. The campaign will feature local reporters, on-air radio talent, photojournalists, broadcast engineers, producers and editors.
“Every day, thousands of local broadcasters work tirelessly on-air, online and behind the scenes to deliver invaluable service to their communities,” NAB President/CEO Gordon Smith said in a release. “This campaign will celebrate the real people who are providing vital information from the front lines to keep Americans safe, informed and engaged, even when they themselves are in harm’s way.”
The first subject of “Voices From The Field” will be Shomari Stone, General Assignment Reporter at NBC Owned Television Stations WRC-TV in Washington, DC. Stone will share insights into his broadcasting career and detail his experience covering the Jan. 6 insurrection at the U.S. Capitol.
New segments will be posted regularly at WeAreBroadcasters.com.