Borrell LOGO only 375

Radio accounts for nearly $40,000 of annual average expenditure by local advertisers. That’s the take-away from Borrell Associates Chart of the Week. Radio trails local and cable TV as well as search engine marketing and old-fashioned postal mail on the ad budget list.

According to Borrell, radio accounted for $39,860 in annual local ad spending, which puts it fifth on the list. Broadcast TV comes in first at $176,105, followed by cable TV ($68,123), search engine marketing ($40,235) and postal mail ($40,254).

The dollar amounts comes from a Borrell survey of 1,165 local advertisers.