Rural Radio Network

The country radio battle in western Nebraska between G.I. Family Radio’s “Wild Country 106.9” KHYY Minatare and Nebraska Rural Radio Association’s “94.1 The Brand” KNEB-FM (94.1) Scottsbluff will soon end as the two rival stations come under common ownership. KHYY is one of seven stations Tim Marshall and Craig Larson’s NRRA is buying from Alan Usher’s G.I. Family Radio.

Other stations included in the deal are CHR KOZY-FM, Bridgeport, NE(101.3); classic rock KMOR (93.3), Gering, NE; AC “Sunny 99.3” KETT, Mitchell, NE; classic country “690 The Legend” KOAQ, Terrytown, NE; news-talk KOLT, Scottsbluff, NE (1320); and oldies KUVR, Holdrege, NE (1380). The deal also includes the Holdrege, NE-licensed translator K245CK at 96.9 FM that simulcasts KUVR.

Terms of the transaction weren’t immediately available.

Ending the country battle between KHYY and KNEB-FM, NRRA will put the classic country station “101.7 The Trail” on KHYY’s bigger signal, expanding its coverage area. The format has been the HD2 channel of country KNEB-FM and the Scottsbluff, NE-licensed translator K269DO at 101.7 FM. In addition, programming currently heard on KOLT (1320), including Rush Limbaugh and Sean Hannity, will move to 690, currently home to classic country “690 The Legend” KOAQ. Programming on “The Legend” will shift to 101.7.

“We are very excited to add these stations to our other 10 stations and translators across the State of Nebraska,” NRRA CEO Tim Marshall said. Added NRRA-Scottsbluff Station Manager Bill Boyer: “We are eager to be able to offer more listening opportunities in western Nebraska and eastern Wyoming. We will be able to offer more local programming to the area, and we look forward to serving the public with our new radio stations.”

NRRA has begun operating the stations under a Local Marketing Agreement while waiting for the FCC to greenlight the deal.

The 1320 and 99.3 signals will be temporarily off the air until the FCC approves the sale. NRRA says future plans for those stations will be announced at a later time.