Key Networks recruits network media sales veteran Deidra Hoye as Senior VP of Ad Sales. Hoye was previously VP of Network Sales at Premiere Networks, joining the network in 2001 as a National Account Manager and elevated to her most recent role in 2015.
“We are delighted to welcome Deidra to the Key Networks team,” CEO Rob Koblasz said in a release. “Her wealth of experience in the network ad sales arena will allow us to serve our partners now and as we grow our network. Deidra’s leadership along with the breadth of experience of our team is a winning combination for our customers.”
Based in Los Angeles, Hoye will oversee the network’s sales team, which includes recent hires Maggie Sisco, VP, Eastern Sales; Brian Pollina, VP, Midwest Sales; and Michelle McLynn, Supervisor of Sales Support & Operations.
“I am truly looking forward to being part of the incredible team at Key Networks,” Hoye added. “It’s such an exciting time to be joining the company as we continue to grow our portfolio, expand our reach and deepen our commitment to our partners and clients.”
Sisco comes to Key Networks from Podcast One, where she was VP/Director of Sales, Eastern Region. Prior to that, she was Director of National Audio Investment/Activation at Mediavest.
Pollina was most recently with United Stations, serving as VP of Digital Assets and Midwest Sales. Prior to his work at United Stations, Polina was an account executive at Chicago radio stations WLS and WSCR.
Prior to joining Key Networks, McLynn was an Affiliate Services Manager at Westwood One.