106.7 The Krewe

Cumulus Media dumps its short-lived classic hits experiment on KKND New Orleans, keeps the same “106.7 The Krewe” moniker, and relaunches as a hot AC outlet. Lizzo’s “Good As Hell” marked the start of the new format on Tuesday, Sept. 8 at 10am.

Billed as “today’s hottest hits and favorite throwbacks,” The Krewe is spinning tunes from Lady Gaga, Bruno Mars, Taylor Swift, Ed Sheeran, Harry Styles and Maroon 5, among others.

With the launch of the new format, KKND is leaning on syndicated shows from sister Westwood One. “The Bert Show” is added to mornings and “The Adam Bomb Show” is placed in afternoons. The station website has been relegated to a logo-heavy splash page with instructions on how to listen to “106.7 The Krewe” on Alexa-enabled devices.

“It is always exciting when you have the opportunity to bring the market that you grew up in something that it doesn’t have,” Regional VP/Market Manager Pat Galloway said in a release. “New Orleanians will simply love the new hot AC music and personalities on the new 106.7 The Krewe.”

Brad Steiner, who joined the cluster as Program Director of KKND, modern rock sister “Alt 92.3” WZRH and country WRKN (106.1) in March, added, “We’re thrilled to bring the most variety of today’s biggest hits and your favorite throwbacks to 106.7 The Krewe. We are starting new traditions for New Orleans that reflect the unique and vibrant community that we all love so much.”

It was January 2019, when Cumulus launched the classic hits version of “106.7 The Krewe” with talk show host, actor and TV personality Spud McConnell anchoring mornings. The 100,000-watt Class C1 106.7 frequency was available after the relocation of adult R&B KMEZ to the 102.9 signal.

As a classic hits station, KKND never gained traction in the market, posting a 1.1 share (12+) in Nielsen’s July 2020 diary-based survey.