Content delivery network and streaming media provider StreamGuys is set to launch new video features in its cloud-based SGrecast live-stream-repurposing platform. In more layman’s terms: The expansion of the platform will enable content producers to automatically turn live, linear video streams into podcasts and side channels. There are also valuable new applications for radio broadcasters.

The company intends to launch the new platform during the 2017 NAB Show in Las Vegas in late April. It is co-exhibiting with technology partner ENCO.

Parlaying SGrecast’s audio podcast recording capabilities to the video domain, the new extensions will enable broadcasters and video pros to “easily and automatically” make the transformation in the hopes of gaining additional revenue-expanding distribution opportunities, the company says.

StreamGuys says the product is ideal for such content creators and live video providers as TV broadcasters, sports leagues, news organizations and online video personalities. The company adds, “In addition to attracting video-centric customers, SGrecast is appealing to radio broadcasters expanding their offerings with video.”

“Today’s audiences expect more options for live podcasting and programming, and SGrecast enables quick repurposing of material for any streaming video or audio producer,” says Eduardo Martinez, director of Technology, StreamGuys. “Our new video support is also ideal for expanding the reach of radio broadcasters who are augmenting their programming with multi-camera live video experiences through solutions such as ENCO’s Visual Radio platform.”