Salespeople looking to generate new revenue now have a handbook from a radio industry leader. Bernie Weiss, Market President at iHeartMedia New York, has penned “Ace It! How Sales Champions Win New Business.” The 304-page book aims to provide a competitive advantage to account managers “that will set you apart from your colleagues and competition.”
According to the book description on Amazon.com, “Many salespeople are ill-equipped to make the transition from a more reactive account management style to a mindset that puts acquiring new customers at the center of their sales success… In Ace It!, iHeartMedia New York President Bernie Weiss provides a practical and accessible ten-step approach to selling that covers the whole sales journey, from finding prospects all the way to the start of new, and hopefully long-term, client relationships.”
The description says the book is designed for both radio sales novices and seasoned pros and can also help sales managers provide a “an accessible guide to help train new hires to produce significant new revenue quickly.” It includes real-world techniques and scripts easily applied to any real-world sales situation.”
“Ace It! How Sales Champions Win New Business” will be released Sept. 7.