News Bites for July 20...
...Motor City morning man Big Jim will drive 27 hours from Detroit to Minnesota to raise $50,000 to benefit Gleaners Food Bank – with help from legendary rocker (and Detroit native) Bob Seger. The host of “Big Jim’s House” on Beasley classic rock WCSX (94.7) will drive a Chevy truck July 23 to the North Star Bar in Minnesota, where Seger reportedly stopped and had a drink in the song “Roll Me Away.” As Seger told the story in the classic from 1982’s “The Distance”: “Twelve hours out of Mackinac City/Stopped in a bar to have a brew/Met a girl and we had a few drinks/And I told her what I'd decided to do.” When Big Jim rolls his truck back into the Motor City, Seger and Chevrolet will make a $50,000 donation to the food bank, which will be used to provide 150,000 meals for families in Southeastern Michigan. "I've always wondered where Bob stopped for a beer in the song, ‘Roll Me Away’, now we know,” said Big Jim. “So, taking a road trip in a Chevy truck to the North Star Bar in Rochester, Minnesota feels more like a pilgrimage! And the fact that Bob Seger and Chevrolet are backing up this effort with a 50k donation to Gleaners Food Bank makes it even more important to ‘get it right!’” For the record: Seger drove a “big two-wheeler” in the song.
...Good Karma Brands “ESPN Cleveland” WKNR (850), KeyBank and the Cleveland Cavaliers have launched “The Moving Business Forward” contest to award one local business a $30,000 ad campaign on the station.The winning business also gets to use a Rocket Mortgage FieldHouse private suite for one Cavaliers 2020-21 regular season home game, including 18 game tickets, 2 parking passes and a base food and beverage package. The campaign, which runs July 20-Aug. 20, has local businesses apply at movingclevelandforward.com by stating, in 300 words or less, why their business deserves to win. “We are thrilled that KeyBank and the Cavs have joined us to bring this exciting opportunity to Cleveland businesses,” said Sam Pines, Market Manager of ESPN Cleveland and VP of Good Karma Brands. “Our fans are passionate about the Cleveland community – both sports teams and businesses and we believe that together, we can make a real difference for a local business.”
...Cumulus Media says it has donated $1 million in creative services and airtime on three of its Atlanta radio stations to 375 Atlanta area small businesses since the start of the COVID-19 pandemic. Its “Grow My GA Business” initiative on CHR “Q99.7” WWWQ, “Rock 100.5” WNNX and “New Country 101 Five” WKHX was designed to help family-owned and locally operated businesses struggling to keep their doors open during the economic downturn. It promoted the participating businesses through hourly 30-second live-reads in prime dayparts on each of the three stations. Station promos drive businesses to growmyGAbusiness.com. Cumulus created the web site to not only capture info about a business that could be used in its spots, but also to help Atlanta-area consumers quickly find information about each featured business. “The response has been amazing, and we got a lot of good repeat customers out of it,” Iron Brothers BBQ and Catering co-owner Craig Stark said in a release. “The day our spot was on the air, we had at least 10 new customers come in and say: ‘We heard you on the radio. We didn’t even know you were down here.’”
...Legend Broadcasting drops classic rock “Oz 95.7” from KYOZ Spokane (1330) to make room for regional Mexican as “Ke Buena 95.7.” The station, which also airs on the Spokane-licensed translator K239CL at 95.7, claims to be the first commercial Spanish language station in the Spokane market. “Ke Buena 95.7” carries La Numero 1 syndicated programming from MLC Media.
...Cumulus Media’s “The Sports Capitol” WSBN Washington (630), joins the Virginia Sports Radio Network. In addition to carrying live play-by-play of the University of Virginia's football and men’s basketball broadcasts, the ESPN affiliate will air the weekly Coach's Corner programs with head football coach Bronco Mendenhall and head men’s basketball coach Tony Bennett. “We are thrilled to be the Washington D.C. area’s home for all the University of Virginia’s football and men’s basketball games,” said Cumulus VP/Market Manager Jake McCann. “The school has a great tradition of excellence in athletics and in the classroom. There are many alumni in the area who will be delighted to hear the games as well as exclusive content we will be providing on ESPN 630-The Sports Capitol.”