From wicked winter weather to nonstop thrills and spills in the 2016 race to the White House, Nielsen’s February survey brought a ratings payday to news stations. News and news/talk ranked No. 1 in the 6+ demo in Chicago, San Francisco and Atlanta while news outlets in other markets racked up considerable market gains.
Cox Media Group’s “News-Talk Radio” WSB Atlanta (750) trended 7.9-9.0-9.1 for a second consecutive month atop the 6+ ranker in Atlanta and two shares higher than it was in February 2015. CBS Radio’s “News Radio 780” WBBM remained in the lead in Chicago, inching up 6.8-6.9. Over in San Francisco, sister KCBS (740) spent a second book in a row sittin’ on the top of the Bay (5.4-5.8-6.2). And with news/talk pubcaster KQED-FM (88.5) trending 4.9-5.2-5.1, all news and news/talk claimed the first- and third-place positions in San Francisco.
Nielsen’s January survey covers Jan. 28-Feb. 24, when Northeastern cities such as Washington, Baltimore, Philadelphia, New York and Boston were still digging out from Winter Storm Jonas. CBS Radio’s “Newsradio 1060” KYW rode the storm out to a fourth-place finish in Philadelphia (4.2-5.5-5.9). In New York, CBS Radio’s all-news sisters continued their upward trajectories: WINS (1010) ramped 3.1-4.1-4.2 from the Holiday survey through February for its best since March 2015 while “NewsRadio 880” WCBS improved 2.5-2.7-3.1. And in Houston, iHeartMedia’s “News Radio 740” KTRH grew 3.5-3.8-4.2 for its strongest showing in at least a year.
The ratings romp continues a trend that began in January, when news/talk reclaimed the top spot on the 6+ ranker in PPM markets by climbing to a 9.3 share, a 15% increase from its Holiday rating.