Pacific Media Group is expanding its Hawaii radio portfolio with the purchase of Ohana Broadcasting Company's four Honolulu radio stations. The acquisition includes rhythmic CHR “102.7 Da Bomb” KDDB, rhythmic AC KUMU-FM (94.7), ethnic “93.1 Da Pa`ina” KQMQ and Alternative KPOI-FM 105.9). Terms of the transaction were not disclosed.
The deal increases PMG’s radio holdings to 20 stations across the 50th state. The company already has six stations each on Maui and the Big Island of Hawaii and four on Kauai.
The latest deal comes on the heels of the broadcaster’s expansion to Kauai, where it bought four stations that make up the KONG Radio Group from Ohana Broadcasting in October 2018 in a $1.3 million deal.
"As a Hawaii owned and operated media company, I believe we are uniquely positioned to listen and understand the needs and wants of the communities, customers and employees we serve," PMG President and CEO Chuck Bergson said in a news release.
Ohana Broadcasting Regional VP/GM Operations Terry Gillingham said becoming part of PMG “will help us realize the next level of growth and deepen our connection to the community. The team here is excited for this new development."
Bergson said both companies embody a culture that “live and local” makes radio magic. “This core belief is what we work at every day in connecting with the community and developing long-term relationships," Bergson explained.
In addition to its radio presence, PMG also has multiple digital media products (Maui Now and Big Island Now) and an exclusive contract with the State of Hawaii to provide advertising services for the Neighbor Island airports with its subsidiary Hawaii Airport Advertising.
The Ohana purchase is set to close Sept. 1.