In an effort to build audiences, create awareness and cross-promote the medium, podcast publishers will encourage their listeners to entice their family, friends and coworkers to “Try A Pod.” Throughout March, hosts of hundreds of shows will ask audiences to enlighten others about new podcasts and teach them how to listen, subscribe and download programs if they don’t know how.
Listeners will be encouraged to share their stories of why they listen and their favorite podcasts using the hashtag #tryapod.
Early last year, Edison Research showed that one in five Americans listened to podcasts every month. Even with these numbers, which have grown steadily over the past five years, there is still a large amount of the population that doesn’t know how to find and listen to shows that might interest them. With NPR taking the lead, other top podcast publishers, including ESPN, CBS Radio, iHeartRadio, HowStuffWorks, Pineapple Street Media, Midroll and WNYC Studios, are working together to show new audiences how easy it is to listen.
“As podcast fans are such loyal listeners, it makes great sense to reach out to our collective audiences, urge them to connect with friends who haven’t yet caught the podcast bug, and share what makes their favorite podcasts so meaningful in their lives,” Radiotopia executive producer Julie Shapiro said.