The post-holiday format flips and adjustments continue with the debut of a pair of “Mix” stations and “Big” changes in Washington state.
After going all-Christmas, James Ingstad Broadcast Group classic hits KALE (960) Tri Cities, WA unveiled a new moniker and logo and is now known as “Big 106.1” playing “The Biggest Hits of the 80’s and Beyond.” The station originates from KALE and is simulcast on the Richland, WA-licensed translator K291BS at 106.1.
In another post-holiday rebranding, Beasley Media Group AC WJBR Wilmington, DE has reverted back to the “Mix 99.5” moniker it used in the late 80s and early 90s. Except for the syndicated Delilah show in nights, the station is currently jockless, as afternoon host/production director Chris Duff was let go just before the holidays. Duff’s exit came a month after the station released program director Charlie Maxx and her morning show co-host John Hanson.
Further south in Chincoteague, VA, another “Mix” was born as GSB Media Group launches AC “101.5 The Mix” on WVES-FM. The station is being described as “soccer mom AC,” according to GSB’s Greg Bojko.