More details have emerged on iHeartMedia’s LMA and eventual purchase of WWRL New York (1600), which will air the company’s Black Information Network (BIN).
In a filing with the FCC, iHeartMedia says it will pay $8.5 million to purchase the station from NJ Broadcasting. The deal also includes a construction permit for the Edison, NJ-licensed translator W280GA at 103.9 FM. WWRL will begin broadcasting BIN under a $60,000-per month local marketing agreement set to begin Nov. 2.
The contract shows iHeart will hold back up to $275,000 from the purchase price until NJ Broadcasting completes repair, replacement and compliance work on the station. The deal will turn a profit for NJ Broadcasting which bought WWRL, which currently airs an ethnic format, for $7 million four years ago.
When first announcing the deal earlier this month, BIN President Tony Coles noted that the WWRL “has a long history of service in New York City, and in the ‘60s was an important voice for change for the Black community. At BIN, we are proud to continue that legacy, and to once again make AM 1600 a trusted source for the news and information that impacts Black New Yorkers.”
The network launched June 30 to provide 24/7 news coverage with a Black voice and perspective.
The addition of WWRL is the latest in a series of deals iHeartMedia has cut with broadcasters to expand the network’s national footprint. In late August, the company signed three local marketing agreements and one station purchase contract to put BIN on the air in four more markets: Washington, DC, (WUST,1120); Baltimore (WQLL, 1370); Philadelphia (WTEL, 610); and Montgomery, AL (FM translator W257DS at 99.3).
The addition of New York brings the number of BIN markets to 22, including Atlanta, Augusta, Charlotte, Cleveland, Columbus, GA, Dayton, OH, Detroit, Greenville, Macon, Minneapolis, Nashville, New Orleans, Norfolk, Riverside, San Francisco, St. Louis and Seattle.
BIN is also distributed nationally through the iHeartRadio app. Premiere Networks is now syndicating top and bottom of the hour BIN newscasts on nearly 20 stations, including in Chicago, Houston and Minneapolis.