iHeartMedia has adjusted “Jam’n 107.5” KXJM Portland from rhythmic CHR to classic hip-hop, dropping currents and focusing on gold titles with a few recurrents in the mix. The move to “Portland’s #1 for Hip Hop and Throwback R&B” happened quietly during the overnight hours on Sunday, Jan. 9.
The 12am hour ended with Drake, Migos and Amine—business as usual—until Mariah Carey, Ciara and T-Pain set the pace for what was to come as the clock struck 1am, according to Mediabase data. The musical focus now seems to be heavily favoring late ‘90s through 2005—think Boys II Men and Montell Jordan to 50 Cent and Nelly—with a few selections from 2015 and 2016, mostly recurrent tracks from Drake, Rihanna and the like.
The “Jam’n 107.5” moniker remains and no air staff changes have occurred. The station is now overseen by recently installed iHeartMedia Pacific Northwest senior VP of Programming, and KXJM and CHR “Z100” KKRZ program director, Tim Herbster.
KXJM has seen some recent competition within the last year as Alpha Media launched rhythmic CHR “We 96.3” KWEE in Aug. 2016. “Jam’n 107.5” pulls in nearly twice as much cume as “We 96.3” but the two stations are a tenth of a share apart 6+ with KXJM posting a 1.8 and KWEE with a 1.7 in the Nielsen’s December survey.