Quu, Inc., whose technology allows radio stations to monetize the RDS/HD Radio in-car stereo display through ad augmentation, has launched “ad sync” technology that will provide broadcasters the means to pair client logos and custom text with over-the-air spots on HD Radio receivers. Xperi’s HD Radio is the only digital radio broadcast system in North America approved to transmit audio and data using a digital signal.
The ad sync technology will be visible on HD Radio receivers that are enabled with the Artist Experience feature, allowing local stations to enhance their over-the-air ads with client logos and text to enabled receivers in vehicles within their markets. The ad sync patented technology provides an opportunity for broadcasters to generate additional revenue with already available technology.
“We are thrilled to partner with HD Radio to offer this ad sync capability to our broadcast network,” said Quu President and CEO Joe Harb. “Our broadcast partners now have the opportunity to expand their advertising reach within the vehicle with both logos and text, meaningfully adding to the connected vehicle experience.”
Added Joe D’Angelo, Senior VP of Xperi’s broadcast business, “By enabling extraordinary in-vehicle experiences with rich digital radio solutions, HD Radio continues to evolve and bring more value to our partners. We are pleased to partner with Quu to enable connected vehicle access to content that not only provides an enhanced in-vehicle radio experience, but also allows broadcasters to engage listeners through valuable additional advertising touch points.”
Quu was founded by Joe Harb in 2007 and is based in Mercer Island, WA.