The totals are in: The “Radio Cares: Feeding America Emergency Radiothon” raised $500,146 for Feeding America, said to be the largest hunger relief organization in America.
The one-day radiothon was held on thousands of radio stations nationwide Thursday, April 30, with online donations accepted through Sunday, May 3. The fundraising effort closed with a $20,000 donation from Scott and Sandi Borchetta and Big Machine Label Group, which pushed the total funds raised past the half-million-dollar mark. The funds will provide five million meals for those in need.
“I will be forever grateful to every broadcaster that made the decision to participate in this historic radiothon,” Adams Radio Group President/CEO Ron Stone said in a release. “Together we accomplished something that had never been done before in our 100 plus years, a nationwide radio event to raise money to help those who truly need our help. It is my sincere hope that this is the first of many annual events to come.”
Stone and Brian Philips, Executive VP, Content & Audience, Cumulus Media spearheaded the initiative.
“For us, it is impressive that this money is the sum of so many smaller individual contributions; sacrifices from determined people who made up a democracy of giving, at a time when money is tight,” Philips added. “Listeners answered the call from their favorite stations, large and small, unified by the cause of American hunger. Our listeners represent the most generous cross-section of America. There exists a bond among them that no crisis can break. Cumulus is always proud when what we do moves people.”
Major sponsors and organizers of the “Radio Cares: Feeding America Emergency Radiothon” include Benztown, Vipology, Gen Media Partners, Marketron, McVay Media, LeadsRX and Dollinger Strategic Communication.