The Radio Mercury Awards, originally scheduled for June 4, have been pushed back to Oct. 6 at Sony Hall in New York City. The awards ceremony, which honors creativity in radio advertising, is the latest radio industry gathering to be postponed or cancelled in the wake of the coronavirus pandemic. The call for entries remains open and will be extended until Aug. 3.
Entry eligibility will also be extended to Aug. 3.
“The Radio Mercury Awards is committed to maintaining the safety and health of all our participants,” Erica Farber, President and CEO of the Radio Advertising Bureau, said in a release. “We look forward to bringing the creative community together later in the year to honor and celebrate the best radio creative work done in the U.S.”
For 2020, the Radio Mercury Awards has added some new prize categories, including Multicultural Radio Spot Campaign, which is intended for specific non-general, market consumer segments, including, but not limited to, Hispanic, African-American, LGBTQ+, Asian and People with Disabilities. There will also be one additional prize each for the Radio Commercial, Radio Campaign and Station-Produced Radio Commercial categories. Entry information can be viewed HERE.
As earlier reported by Inside Radio, Robin Fitzgerald, Chief Creative Officer at ad agency BBDO, will serve as Chief Judge for this year’s awards. The final round judging panel was announced in December 2019.