Radio’s charitable season continues with stations across the country stepping up to help the communities they serve.
Hubbard news WTOP-FM Washington (103.5) recently concluded its inaugural Week of Giving holiday charity campaign to raise money and awareness for local charities. The campaign ran from Monday, Nov. 8 through Friday, Nov. 12 during which time $9,054 was raised for local charities.
WTOP matched donations made by listeners as part of an internal employee match program encouraging staff, as well as their friends and family, to donate during the Week of Giving.
“We’re so honored to be able to give back to our community in this way and thankful for the giving spirit of our loyal audience,” GM Joel Oxley said in a release. “We couldn’t help these charities and the people they support without them.”
WTOP’s Week of Giving Campaign was launched as an extension of its Live Local charity marketplace, which went live in May 2021. The WTOP Live Local website serves as a portal where members of the community can donate directly to charities supported by WTOP during the Week of Giving or anytime throughout the year.
In other charitable station events, Cumulus Media country “K-Bull 93” KUBL Salt Lake City more than doubled the total of its 2020 food drive, with listeners donating enough money and non-perishable food items to the Utah Food Bank for 118,000 meals.
“This year’s jaw-dropping total was a 162% increase from last year and more than what was raised in 2019 and 2020 combined,” PD Travis Moon said.
Morning hosts Lexi Papadopoulos and Jared Banks spent 12 hours a day for five days motivating listeners to give. “Lexi and Banks’ passion for this cause was certainly felt by listeners,” Moon continued.
Meanwhile, Vanguard Media classic hip-hop “The Hustle 101.3” KRKE Albuquerque afternoon host LB Johnson handed out 100 turkeys on Wednesday, Nov. 24. It’s a personal mission for Johnson, who started the now-annual tradition began when he purchased 10 turkeys himself, telling KOB-TV, “Again, this is coming out of my pocket and every year I've just tried to grow that number."
Johnson credits his charitable volunteerism to his mother, who he lost around Thanksgiving in 2007.
"Anytime I got in trouble, I had to go volunteer at shelters and help the homeless so I always want to give back," Johnson explained. His mother was admitted to the hospital on Thanksgiving night 2007 due to an autoimmune disease. “Unfortunately, it probably got the best of her and she later passed away Nov. 30,” he said. “My mom always raised us to give back."
Also on Wednesday, “Matty’s Turkey Toss” returned to iHeartMedia CHR “Kiss 108” WXKS Boston. After skipping 2020, the tradition returned to the airwaves during a live “Matty In The Morning Show” broadcast which could also be watched live on the station’s Facebook page and website. Twelve area schools took the field, but Everett High School defended their 2019 title and won the 2021 Turkey Toss. The event raised $2,600 for the Greater Boston Food Bank.