For the first time ever, U.S. audio and video on-demand streams passed one trillion for the calendar year. The milestone number was reported by Nielsen Music for the week ending Nov. 21, with 1.002 trillion streams so far this year. At the same time last year, Nielsen Music said there were 765.2 billion audio and video on-demand streams in the U.S.
The streaming numbers represent 31% growth year-over-year. If the current rate of consumption continues, the number of audio and video on-demand streams could reach 1.181 trillion for the year, compared to 901 billion in 2018.
“Surpassing one trillion on-demand streams in less than a year underscores how fans are continuing to evolve in the way they listen to music,” David Bakula, Head of Analytics and Insights at Nielsen Music, told Billboard. “This explosive growth is being driven by today's younger, more connected music fan, with 90% of teens and millennials streaming music. Accessibility to new technology, affordable premium streaming plans and the proliferation of connected devices will only serve to expedite the next trillion on-demand streams.”
Nielsen Music began tracking total audio and video streams in 2014, covering the year prior. At that time the total number of on-demand streams was 118.1 billion, or one-tenth of what it is projected to reach by the end of 2019.
According to the U. S. Census Bureau, the current U.S. population numbers 330 million. According to Billboard, that would mean that every single American would have streamed 3,030 songs on average so far this year to reach one trillion.