Point To Point

Point-To-Point Marketing founder and CEO Rick Torcasso announces his retirement, effective Dec 31. Company President Tim Bronsil will assume the CEO title.

“25 years ago, we began this company,” Torcasso said in a release. “I’m gratified by what we’ve achieved and to hand the reins over to the next generation of tremendously qualified, professional and talented people. To say that I’m proud is an underestimation.”

Torcasso began his career at the age of 17 as a disc jockey in his hometown of Fresno. He began developing marketing strategies for radio in 1990, which ultimately became Point-To-Point. Today, the company says it is the leading audience development company serving numerous top entertainment companies in North America.

With his retirement, Torcasso completes a 50-year career in broadcasting.

“Rick’s influence at Point-To-Point will be felt for years to come,” Bronsil remarked. “He worked tirelessly to make certain our clients had access to the highest acumen and thought processes for audience development marketing. All of us are thankful for Rick’s wisdom and guidance that will continue to benefit our clients. Personally, I am going to miss our regular conversations about brands, marketing, wine and gardening. Not always in that order.”

Point-To-Point Marketing describes itself as a direct and digital marketing firm providing a wide-range of high-quality, innovative audience development marketing campaigns and strategies for radio broadcast, syndicated programs, podcasts and entertainment brands.