Entercom has thrown in the towel on classic hip-hop on KRBQ San Francisco, relaunching the station as “The New Q102.1” with a rhythmic oldies format. Positioned as “The Bay’s Old School,” the new direction began Monday at 10am Pacific with “Let’s Groove” from Earth, Wind & Fire, followed by Parliament’s “Flash Light” and “Return Of The Mack” from Mark Morrison.
Other artists heard in its first four hours on the air included Sister Sledge, Deniece Williams, Barry White, Madonna, Commodores, Heatwave, Prince and Notorious B.I.G.
Prior to the flip, the majority of KRBQ’s titles were from 1992 to 2003 with core artists including Usher, Jay-Z, TLC, 2Pac, and Mariah Carey. Now the station focuses on rhythmic hits from the 70s, 80s and 90s.
“Q102 has already built a great audience and they have been telling us to play more of the familiar, rhythmic hits,” Senior VP & Market manager Gregory Nemitz said in a news release. “With the relaunch of The NEW Q102.1, a Bay Area station is finally playing more of the classics we all know and love.”
KRBQ tied for 19th place in Nielsen’s July survey with a 2.1 share. Entercom says the station will announce programming updates in the coming weeks.