Kristin Crantrell’s Seven Mountains Media expands its Pennsylvania footprint northward into New York state’s Southern Tier region. The company has struck a deal to buy seven stations and one translator in two markets from Bruce Mittman and Jim Leven’s Community Broadcasters.
Stations included in the deal are country “100.9 The Wolf” WPGI, CHR “Wink 106.1” WNKI, rock “Wingz 104.9” WNGZ, talk WWLZ (820) and “Classic Country 1490” WRCE in the Elmira-Corning, NY market; and country “95.7 The Pig” WPIG and CHR WHDL (1450) in the adjacent Olean, NY market. The deal also includes the Olean, NY-licensed translator W296DB at 107.1 FM, which allows CHR WHDL to brand itself as “Hot 107.1 FM.”
Terms of the deal weren’t disclosed.
Headed by owner and CEO Kristin Cantrell, the daughter of longtime broadcaster/owner Kerby Confer, Seven Mountains has been in expansion mode. Over the last four years, it has bought 28 signals from six different owners in 10 markets. Last October Seven Mountains hired former WBEB Philadelphia president & CEO Jim Loftus as the company’s first chief operating officer.
“It’s exciting to be part of Seven Mountains Media’s expansion into the Southern Tier of New York. We welcome these terrific stations and their people into our family,” Loftus said in a press release.” Added Cantrell, “We are honored and proud to continue the great tradition of radio by investing in our stations, our people and our towns, while also incorporating innovation and technology into every aspect of our operations. It is an exhilarating time to be in the radio business.”
Once the sale closes, Community Broadcasters will still own stations in the Watertown, NY region, South Carolina, and Florida. CEO Bruce Mittman said the company “continues to look for market opportunities, as we focus on growth and further expansion in the South.”