“Big things are happening for you at Sirius XM: Coming July 10.” That’s the teaser email subscribers have been getting for the past two weeks. Today, the company announced a “major upgrade” to its streaming experience, with Pandora-powered personalization and expansion of its video initiative. But foremost, as CEO Jim Meyer hinted during its last quarterly investor call, streaming is now included free for subscribers beyond the car.
It was almost a below-the-radar remark Meyer made during the SiriusXM first-quarter conference call in April. As Inside Radio reported, he announced a new value-add coming this summer: All Sirius Select subscribers would gain access to streaming at no extra charge, allowing them to take SiriusXM content out of the vehicle. Previously, streaming was available only to All Access, Essential Streaming and Premiere Streaming subscribers. “With this step, we hope streaming becomes a part of the SiriusXM experience for a much greater number of our subscribers,” he said then.
The Wednesday (July 10) announcement leads with just that: A SiriusXM Select subscription now includes access to the service via the SiriusXM mobile app and on connected devices, including smart speakers, in the home and online. Customers will have access to the more than 100 recently launched Xtra Music Channels curated across genres and eras, which coincides with an expanded preview of SiriusXM Video that unlocks more from SiriusXM’s On Demand Archive. Subscribers can see hundreds of videos including in-studio performances and behind-the-scenes moments. Meanwhile, the SiriusXM app will debut personalized stations “powered by Pandora” All Access and Premier Streaming subscribers, drawing from SiriusXM’s music library.
“We have always been dedicated to delivering our customers great value for their subscriptions, and we have achieved remarkable growth and listener loyalty by delivering content in an easy-to-use way,” said Jennifer Witz, SiriusXM President, Sales, Marketing and Operations, in a release. “These new initiatives represent another step forward in that effort, and give our customers more value for their money.” She added that the company is “especially proud that only six months after completing the merger with Pandora, our teams have brought unique music personalization to the SiriusXM app using Pandora’s technology for our millions of All Access and Premier Streaming customers.”
Within the SiriusXM app, subscribers can create their own commercial-free music stations based on the artist or song they are listening to at that moment, or by searching for their favorite artists. Subscribers can then give songs a thumbs up or thumbs down, or skip songs—like Pandora—to create a more personalized channel.
In addition, more exclusive video content is now available to SiriusXM subscribers on the SiriusXM app and web player, featuring performances and interviews from the likes of Jonas Brothers, Pink, Khalid, Florida Georgia Line, Tim McGraw, BTS, George Clooney, Tracy Morgan, Chelsea Handler, Ryan Reynolds and Bruno Mars.
“This marks the next step in SiriusXM’s video offering, following the debut of video from ‘The Howard Stern Show’ last year, with more to come from other SiriusXM personalities this fall,” the company said.