Hispanic broadcaster Univision Communications has launched a national weather center—“Centro Nacional Ventana Al Tiempo”—based out of the company’s Houston, TX broadcast operations. The new hub will produce content for the company’s local and national TV outlets, radio stations, digital and social media platforms.
The new weather center will be led by Univision chief meteorologist Albert Martinez who will oversee the company’s owned-and-operated stations’ meteorologists and weathercasters. He will be joined by meteorologists Elena Tabraue and Suheily López at the weather center in Houston. “Centro Nacional Ventana Al Tiempo” will be Univision’s central source for weather and environmental news coverage providing local forecasts for specific markets and coverage of major weather events.
“Consumer research studies show there’s an appetite for more than just a weather forecast; our audience also wants all-inclusive reporting on climate and environment-related issues,” senior VP/News and Local Media Chris Peña said. “The new ‘Centro Nacional Ventana Al Tiempo’ will serve as a resource to our operations nationwide, including radio and network programming during major weather events. We’ll be able to deliver more in-depth content than ever before across our TV, radio, digital and social media footprints.”
As part of the launch, Univision owned-and-operated TV stations are rolling-out “Ventana al Tiempo,” a new brand for weather-related content, “highlighting the new approach that provides even more best-in-class news and information.”