For over 30 years, Country Cares for St. Jude Kids has brought together more than 200 radio stations and dozens of country artists in Memphis, TN for its annual seminar. While COVID-19 changed those plans for 2020, more than 1,300 people in the country radio community took part in the seminar’s virtual event Thursday.
The hour-long seminar served as a thank-you to the country community for raising $900 million for St. Jude during radiothons and other fundraisers over the past three decades. “No group and no industry has done more for the mission of St. Jude than country music,” says Country Cares founder Randy Owen of Alabama. “Country music’s heart is charity. We’ve always known we can count on country to see us through … it’s because of you and your listeners that St. Jude can keep fighting for the kids.”
While COVID-19 has been a challenge for fundraising, the country community stepped up to host several livestream concerts and events in 2020 for St. Jude. In May, over 30 country acts took part in the Sing For St. Jude event that raised more than $1 million, while Darius Rucker’s “Darius and Friends” livestream raised $250,000. Meanwhile, the 2020 St. Jude Walk/Run raised $9.3 million with top station donations from the following:
- iHeartMedia “101.7 The Bull” WBWL Boston
- Cumulus Media “KIX 106” WGKX Memphis
- iHeartMedia “KAT Country 96.9” WKKT Charlotte
- Entercom “99.5 WYCD” Detroit
- Entercom “US99” WUSN Chicago