Celebrities, sports figures and influencers will be featured in a new PSA campaign, “Unite to Prevent,” encouraging Americans to stay the course and stop the spread of COVID-19. The Cura Foundation campaign will help reinforce the critical need to follow basic public health and prevention measures, including wearing masks when recommended, getting vaccinated, washing hands properly and socially distancing.
The spots will be distributed to 9,100 radio stations and 1,900 television stations nationally, including major networks and local affiliates across all 210 Nielsen-ranked DMAs, as well as through web and social media platforms.
Premiere Networks-syndicated host Steve Harvey is among the celebrities appearing in the ads.
“This pandemic just isn't over yet,” Harvey says in the spot. “Look we’ve got the vaccines, I got mine, you might have yours too and it’s kind of tempting to stop taking precautions. Please, don’t let your guard down now, we are in this together and we need to continue to follow the current safety guidelines.”
Other celebrities who are part of the campaign include singer/songwriter Josh Groban; talk show host Amanda Kloots, who lost her husband, Broadway star Nick Cordero, to the disease; NFL Hall of Famer Jerry Rice; actors Colton Dunn, Joshua Malina, and Raven-Symoné; Former cast members from the TV series “The Office,” Kate Flannery, Oscar Nuñez, and Leslie David Baker; and celebrities Margaret Cho, Loni Love, Ross Mathews, Bill Engvall, Gabrielle Carteris, Dan Bucatinsky and Bernie Williams.
“COVID-19 knows no boundaries,” Robin Smith, MD, MBA, Founder and President of the Cura Foundation said in a release. “Rates of infections remain high in many places, and hot spots for infections keep popping up in developed and developing nations. The pandemic won’t end for anyone until it ends for all. We all have to stay vigilant to protect ourselves and others.”