More Sauce, the new podcast network launched by Stitcher, is designed to bring more diversity to the medium. Stitcher says More Sauce has a goal of creating and nurturing a space for Black voices in podcasting to discuss everyday lifestyle topics. T. Square, Stitcher’s executive producer of original programming, said Black creatives can be overlooked and pigeonholed into conversations that are tied to race, but their experiences are all-encompassing. And with More Sauce, Stitcher aims to give them a place to speak about topics like love, arts and culture, family and current events.
“More Sauce aims to create memorable content through the lens of Black experiences to help listeners have a community they can go to, to take a break from daily routines and the harsh realities society is facing today,” said Square.
In a year when Black Lives Matter protests have filled the streets and a racial justice message has filled the news, Stitcher became the second podcaster to use the IAB Podcast Upfront to announce an initiative targeting African Americans. Syndicated radio personality Charlamagne Tha God announced he has teamed with iHeartMedia to create The Black Effect Podcast Network, which is launching with 18 podcasts plus the on-demand version of Charlamagne’s morning radio show, The Breakfast Club.
Stitcher, which has already been developing popular shows like Imani State of Mind during the past year, officially launches with a slate of new shows. It includes The Salon, a podcast hosted by actress and social media influencer Lala Milan that welcomes listeners into her “beauty salon” as she and a revolving door of guests share their perspectives on everything including sex, “situationships” and getting to the bag — nothing is off-limits at the salon. “I wanted to bring a nostalgic feeling of the hair salon with a fearless new touch of radio to podcasts,” said Milan. The Salon premieres Oct. 5.
Stitcher is also launching Porsha4Real. It will be hosted by media personality and TV host Porsha Williams. In the series Williams, her sister Lauren and mom Diane explore all facets of love, life and motherhood. It will debut later this fall.
Hosted by psychiatrist Dr. Imani Walker, Imani State of Mind breaks down mental illness and mental health through pop culture and news. “Being a host of a podcast focusing on mental health has allowed me to reach more people than I normally would by treating patients,” said Dr. Imani. “During these trying times, I’m happy to know that I’ve helped my listeners to know that they’re not alone and that mental health is just as important as any other health-related issue.”
Stitcher has partnered with Raedio to incorporate its curated music library featuring new and established artists, sound design and scores into More Sauce podcasts. The Issa Rae-headed audio platform already has handled sound design and scores for The Salon and Portia4Real.
More Sauce will have access to several more hosts later this year, when Stitcher’s pending $325 million sale from E.W. Scripps Company to SiriusXM is expected to close.