Streaming audio and podcast tech provider StreamGuys is teaming up with broadcast tech provider GatesAir to automate server-side applications in the cloud for broadcasters moving live over-the-air content to streaming platforms. The software will automatically translate whatever is input to in-stream metadata, which the companies say will enable server-side ad breaks, program recordings and other functionality without physical intervention.

“This opens a variety of new revenue models and production workflows, such as customers that want to support ad triggers or automate content publishing,” said Eduardo Martinez, Director of Technology at StreamGuys. “These solutions also provide a simpler yet secure architecture for broadcast networks receiving live feeds direct from a sports team, a remote content producer, or an at-home broadcaster.”

Users of GatesAir Intraplex IP Link will be able to configure up to eight inputs for triggered events within the codec’s firmware at the send location. At the server side, StreamGuys receives the audio and translated metadata flow that identifies an ad break within the live feed, triggering midrolls as part of a dynamic ad insertion strategy. As metadata is used for digital signaling and switching, users can also trigger server-side program recordings like podcasts and air checks.

“Intraplex customers now have the unique ability to take advantage of cloud-based revenue-enhancing services,” said Keyur Parikh, VP of Engineering for GatesAir. “Built-in transcoding and transmuxing capabilities will allow our customers to use the same encoding device to generate multiple streams of the same content with different encoding and stream formats.” One example would allow radio stations to support internet-based STL connections and web streaming from the same platform.

“GPIO contact closures are a radio industry standard for switching hardware and signaling workflows, while live-streaming media uses metadata for the same functionality,” said StreamGuys President Kiriki Delany. “These workflows have operated in parallel for too long. GatesAir and StreamGuys will change this by bridging the physical and digital domains with unified solutions for radio and streaming media.”

The two companies are hosting a webinar to detail their alliance on Thursday, June 11. Details HERE.