An estimated 40,000 industry pros accessed NAB Show Express, the online media and entertainment event the National Association of Broadcasters quickly assembled to pinch-hit for its COVID-cancelled Spring show in Las Vegas. While the number is less than half the announced attendance of 91,460 for 2019’s face-to-face event, its success already has the trade group thinking about how live and digital events can complement each other in the future.
Since the online event launched May 13, NAB says participants consumed more than 1.6 million minutes of video content via its broadcast channels, on-demand videos and social media streams during the past week. See Inside Radio’s coverage of individual sessions HERE.
The digital experience also includes a virtual exhibit floor featuring 1,479 exhibiting companies. More than 200 on-demand educational sessions, executive conversations, resources and exhibits are still accessible with free registration open at nabshowexpress.com through the end of August 2020.
NAB Executive VP of Conventions and Business Operations Chris Brown said the virtual event is “only the beginning as we continue to develop our digital capabilities and platforms to better engage with our community year-round. We see live and digital events as great complements to one another and look forward to offering hybrid versions of our events going forward to better serve the full gamut of the media and entertainment sector,” Brown added.